WHY I DO WHAT I DO

Organisations are starting to understand the value of embedding design & technology into their business.

Organisation suffer from overspending when they don't understand how design enables technology to work the way they were intended. When not handled well, what started as design debt would snowball into massive problems that would incur millions of dollars to rectify. This problem spans across a multitude of industries.

Recognising this problem, I have successfully designed data-driven streamlined workflows, process simplification and document management solutions that enabled cost savings of millions annually, and at the same time, build design systems that enable designers to be more collaborative, and maintain a consistent design language across the organisation.

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MY STORY

Get to know me

Based in Singapore, with over 16 years solving business problems with design across industries, I believe in leading by example with a hands-on approach. I've worked closely with leaders at C-level positions to get their support in establishing research and design within the organisation to increase revenue, cost savings and achieve higher revenue.

Currently, as VP, User Experience Design Lead in Standard Chartered for Enterprise Digital Solutions, I manage the development of our internal Design System and lead the UX Guild to deliver great user experience on our solutions. Together with my team, we drive the enhancement of company’s brand, employee experience, design, innovation, and strategy.

In my previous role as Head of Design, User Experience in MyRepublic, I led a growing team of designers that successfully revamped the user experience for both consumer and enterprise, and modernised the ecosystem of digital products and service across Singapore, Australia and New Zealand. Together, we established the company's Design System from ground up, bringing the company’s UX maturity from absent to structured in just a year.

In my own time, I do enjoy some of the activities below.

Web3, NFTs & Blockchain

The hype of NFTs show only the surface of what blockchain can do. I take a keen interest and follow the news and development of these technologies.

Mentor Designers & Students

Mentoring has been a huge part of my life, which has been now made easier with the awesome mentor platform ADPList. If you need any advice, let's chat!

Surfskating & Working Out

With the notion of learning new things, I decided to take up the challenge to learn about skating in 2022. Now it's one of my favourite activities to do apart from working out!

Cooking & Plating

I love trying out new dishes and experimenting with different flavours and I do enjoy the occasional hosting friends with food and wine too. 

Specialty Coffee Hobbyist 

After experiencing fabulous coffee in Melbourne, I fell in love with specialty coffee and ventured into making my own and pour latte art.

Learn New Things

As a believer of lifelong learning, whether it's reading a book, learning a new skill, or building a new habit, I always find joy in trying new things.

Education & Awards

Northumbria University (2021 - Current)

Master of Arts, Design Management MA

MOB-EX Awards 2020

ION Orchard App - Winner ‘Best Use of Mobile (Property)’

TTO Recognition Awards 2022

Leap Platform - Silver 'Process Simplification'

Have questions? I have answers!

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