Based in Singapore, with over 16 years solving business problems with design across industries, I believe in leading by example with a hands-on approach. I've worked closely with leaders at C-level positions to get their support in establishing research and design within the organisation to increase revenue and achieve positive EBITDA.
Currently, as VP, User Experience Design Lead in Standard Chartered for Enterprise Digital Solutions, I manage the development of our internal Design System and lead the UX Guild to deliver great user experience on our products and services. Together with my team, we drive the enhancement of company’s employee experience design, innovation, and strategy.
In my previous role as Head of Design, User Experience in MyRepublic, I led a growing team of designers that successfully revamped the user experience for both consumer and enterprise, and modernised the ecosystem of digital products and service across Singapore, Australia and New Zealand. Together, we established the company's Design System from ground up, bringing the company’s UX maturity from absent to structured in just a year. Additionally, I led the product innovation board that birthed an entirely new category for blockchain innovation.
In my own time, I do enjoy some of the activities below.
Web3, NFTs & Blockchain
The hype of NFTs show only the surface of what blockchain can do. I take a keen interest and follow the news and development of these technologies.
Mentor Designers & Students
Mentoring has been a huge part of my life, which has been now made easier with the awesome mentor platform ADPList. If you need any advice, let's chat!
Surfskating & Working Out
With the notion of learning new things, I decided to take up the challenge to learn about skating in 2022. Now it's one of my favourite activities to do apart from working out!
Cooking & Plating
I love trying out new dishes and experimenting with different flavours and I do enjoy the occasional hosting friends with food and wine too.
Specialty Coffee Hobbyist
After experiencing fabulous coffee in Melbourne, I fell in love with specialty coffee and ventured into making my own and pour latte art.
Try New Things
As a believer of lifelong learning, whether it's reading a book, learning a new skill, or building a new habit, I always find joy in trying new things.
Northumbria University (2021 - Current)
Master of Arts, Design Management MA
MOB-EX Awards 2020
ION Orchard App - Winner ‘Best Use of Mobile (Property)’
TTO Recognition Awards 2022
Leap Platform - Silver 'Process Simplification'
Ready to get started? Get in touch!